A day in the Life of a Crypto Marketer

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I know what you are thinking “You work in digital marketing? Ok so you just chill all day long!”. Wrong. This would be like saying “Oh you work in crypto, so you are scammer!”, no I’m not, thank you very much.

Marketing is a very popular career choice and there are many agencies around looking for candidates covering various marketing roles.
However, marketing is a vast field just like the crypto world! I’ve come to the conclusion that many don’t fully understand the variety of roles in Marketing and how many different shades of work there is to be done. This is even more true when it involves the crypto world.

The commonplace for all marketers (together with not doing anything all day) is that we sit in front of the computer 8 to 10 hours per day. Well that’s not entirely wrong. Digital marketing has become an essential part of the daily life of any business.
It’s basically impossible for us today to live without websites and social media channels in our private life and it’s even more impossible for a business not to have a presence in the online world.

What is the first thing we do when we hear a name? We google it. And if nothing pops up in the search results? “Oh they must be some losers/scammers/nobodies” this is what the majority of people thinks today, and this is only in regards of normal businesses. Now let’s think about the reputation that the crypto industry has in the average audience and we suddenly see how much important these communication channels are.

As a crypto marketer, my day starts very early in the morning and I’m not gonna stay here and list all that I do from 6am when my work day starts to 10pm when my work day ends, that would be too tedious and it’s not really that interesting. But what I’m going to share with you, is how much marketing has allowed me to meet new people and new cultures.

First of all, yes, I spend a lot of time on my computer, and on my phone, and on my social media channels, but I’m not slacking all day. As a marketer, it’s my job not just to update social profiles and write blogs, but most of all, a huge part of what I do is keep connections. Keeping your audience engaged is very important because in the end, it’s who you are talking to. If you lose their attention, then who is going to listen to you?

The other nice thing about being a marketer and working in the digital world is that you are not confined by the borders of a nation. Digital is worldwide! I’ve met and became friends with people from across the globe, hours and hours away from where I’m staying. And this brings me to the second thing that I love: Travel.
Being a marketer allowed me to travel and discover new cultures, and being a crypto marketer allowed me to dive deeper in the blockchain industry and discover a new side of the digital world.
Just like when you meet new friends from across the globe, the blockchain allows us to have various nodes around the world and scatter our information in a secure way all around.

But being a marketer is not just putting your head into your computer screen, and our offline presence is as important as the online one. As a marketer you need to be constantly updated on the latest technology and on the latest connections. Just like you have to keep your online audience engaged, you have to keep your offline connections alive. Networking is the base of a good marketer and going to events is a huge part of my weekly life. This is even more true for the crypto world, where it’s fundamental to show your face.

We live in a world where it’s easy to hide behind a screen and it’s easy to assume that everyone is a bad guy, ready to scam you at the first chance they get. That’s why it has become essential for anyone to put their own face on the line and show everyone who we really are.

Being a marketer is fun and yes there are a lot of moments where you are “forced” to surf youtube to look for kittens… ahem I meant blockchain news~

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Europe Executive

I’ve just turned 32, and my name is Erika, with a ‘K’. I’ve always loved communication, both in its digital and traditional forms. Everyday relationships, work partnerships, and even simply contacting someone else, all of this is communication.

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I understood that mine is a name to remember

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Many things have happened in these months. Since we have been part of the Blockchain industry, our world has been… overturned? Changed? Yes, I can say that it is pleasantly changed. We weren’t thinking we could be part of BlockChats and become even a part of the staff. We didn’t think we could have so much in our hands… but it happened and with this much more happened as well.

After a few months, we found ourselves in the organization of the first Italian forum dedicated to Blockchain, the Blockchain Forum Italia. It seemed so strange, only a few months before we were wondering “Can we ever make it?” And suddenly we found ourselves answering questions from people who wanted to know more about the Blockchain (and requests for “recommendation” to enter) and no! We didn’t have to follow a school, we created the school, the three of us, Lina, Erika and me.

But let’s get back to the point. The Blockchain Forum Italia was held in Milan on November 7th 2018, with lots of presences, almost 1,000 tickets sold for what was the first Italian moment completely dedicated to Blockchain and Fintech. The founder Pietro Azzara announced from the stage of the Forum the creation of Italia4Blockchain, the first Italian trade association dedicated to the spreading of Blockchain technology on a large scale which will bring together companies and start-ups with the target of allowing companies to make a system. Wow.

And BlockChats was there.

What can we do? Obviously let’s get to meet the participants! So we also found that many of them were particularly attached to BlockChats! Yes, because BlockChats is known as the bridge and the link between Asia and Europe, the Blockchain bridge. And even more! There was also a workshop completely held by Blockchats in which we spoke explaining why the Blockchain is important and above all because we should all be interested in this topic.
Many beliefs have been undermined, including the one that “Blockchain = Cryptodurrency” And no, it’s not like that. The were many questions and the interest was high. Hey! a few months before we were wondering how to make it and at that time people were asking us for information and even advice.

Should we talk about the speakers on the main stage? They absolutely deserve a mention. Among the many guests we have seen Giuliano D’Ambrosio, founder of Julius Design, who has dealt with the ChatBots phenomenon and the evolution of instant messaging applications, highlighting how fundamental they are to create a community, especially to launch Blockchain-based projects. Techniques to develop a ChatBots Strategy will be shared with the target of involving and profiling the people interested in a specific topic.

Gianluca Dettori, president and founder of dpixel, said that Blockchain is essentially a new IT architecture that allows the new asset class of the economy to be managed in a different way: the data. Internet technology shows ever-increasing problems: security, vulnerability, opacity of processes, creation of new monopolies. The promise of the blockchain is to overturn the current approach by solving these problems and reconfiguring an Internet 2.0.

To mention some other important names, Marco Crotta from Blockchain Caffè, Lucia Quaglia from Binance Italia, Roberto Gorini NOKU Co-Founder, Francesco Piras from BrightNode, Sergio Passariello CEO of Malta Business, Federico Viganò from ICOFenix, the Deputy Mayor of the Metropolitan City of Milan Arianna Censi, Giuseppe Zingale, Director of AFOL Metropolitana and the lawyers of Gattai Minoli Agostinelli & Partners, main sponsor of the event, as well as the first Italian study to have set up a fintech taskforce with a great focus on blockchain. Joining the most diverse legal expertise, Emanuela Campari Bernacchi, Andrea Calvi, Licia Garotti, Valentina Lattanzi, professor Marco Ventoruzzo and Marco Galli were attending too.

The names are many, but I don’t think they are difficult to remember, also because they are all people who really want to give something more to this Blockchain world, they are people who really believe in it, just like us. They bring something new, they love what they do, they grow their projects with passion and dedication.

What is not usually said is that with the Blockchain and in particular with the Blockchain Forum Italia, many collaborations were born and also many friendships, at least for what concerns us. I like to underline it, I like to repeat it, I like to say that I met many people only with a smile and a handshake and “What are you doing?” “I’m Angie from BlockChats and …” I was also told “Angie is a beautiful name and it’s hard to forget “but maybe this is not important.

Or maybe yes.

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Europe Strategist

The more I go on, the more I realize I’ve always been right. I believe in my dreams and I’m proud of it. I work for my own satisfaction, to build something important and I am happy about it. Transforming passion into work is my mission.

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Humans of Crypto - Episode #1: Miguel Cuneta

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The cryptocurrency movement is a temperamental thing. Born and thriving online, it has the curiously contrasting properties of being immediately available yet always somewhat detached.

We want to understand what is happening, what it’s all about, and we can access a plethora of information, anytime — but that’s where the confusion begins. Because there are as many opinions as there are voices on the internet, and they scar and scatter our confidence in this young industry.

In good times, we are seized by waves of energy and enthusiasm, and knowingly, willingly even, float with tides of hype and FOMO. Because being part of a disruptive industry, we feel we are on the right track, among early adopters, HODLing, BUIDLing, reaching out for what might be a once-in-a-lifetime chance at shaping an unseen vision of the future.

In bad times, before we even know it, we find ourselves on our own. Netizens throw their hands up in horror, haters throw told-you-so-tweets our way, media throw out headlines announcing the death of Bitcoin.

But as we throttle our naive dreams of perfect disruption and tumble into self-pity, sometimes we might just get lucky enough to catch a glimpse of these individuals that are different; the ones that seem to have missed the latest “cryptocalypse” news. They tirelessly work through every crash, they don’t grow weary of explaining themselves and their work. They stay true to their beliefs, and they seem to just know more than we do, because nothing can faze them, and nothing ever discourages them.

We meet the supporters that stick with their beliefs through any backlash, the creators that are constructing the first pillars of cutting-edge infrastructures in a society that seems far from ready, the thinkers that draw scenarios which have never been thought before. As we follow them through their everyday lives, talk with them in their favourite spots, and look over their shoulder at work, we attempt to understand a little bit more about them and their pursuits.

What gives them confidence? What kind of future do they see? What can we take away from their perspectives?

Humans of Crypto is our sneak peek at the industry beyond the hype.

Miguel Cuneta, Co-Founder and CCO of Satoshi Citadel Industries – Manila, Philippines

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The Founder

My name is Lina, I am a blockchain and fintech speaker, chief manager at a Kuala Lumpur Venture Capital and management company, and PR manager for a blockchain-powered asset management platform.

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Unblock Party: the next news spot

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Christmas is always a very special time of the year for everyone in the world. Whether you believe in Jesus Christ or just follow the more commercial tradition, the month of December always fills our hearts with goodness and kindness and it fills our lives of Christmas decorations, coloured lights, carols, hot chocolate and more.

This year, we at BlockChats have a series of event to celebrate this special season together. From the BlockLab: Blockchain Engineered to our Manila’s Blockchain Christmas market, but we are happy also to share with you a new wonderful event that not only will fill your minds with knowledge and news but it will also fill your hearts and help you be kind, in real Christmas spirit.

Join us as we unblock the future at Unblock Party, an EDM party for a cause, that will launch the crypto news website, Unblock.news. Together with a discussion on the innovation of Blockchain Technology, you’ll be able to celebrate Christmas time with your friends, fellow crypto people and many others, drinks are free!

And since it’s Christmas time, and we are all better and kinder around this season, the event will also help unblock happiness as its proceeds will be donated to support the outreach programs done by the Queen of Hearts Foundation for less fortunate children.

Tickets are almost sold out so don’t miss the chance to give back to the community while enjoying a wonderful time together with us!

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XIN Marketing is a marketing agency designed to disseminate knowledge of Blockchain technology to our fast-paced evolving world. They are smart and forward looking and they are here to conquer and to overcome impossibility by giving their best in bringing the latest technologies closer to our society.