A day in the Life of a Crypto Marketer

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I know what you are thinking “You work in digital marketing? Ok so you just chill all day long!”. Wrong. This would be like saying “Oh you work in crypto, so you are scammer!”, no I’m not, thank you very much.

Marketing is a very popular career choice and there are many agencies around looking for candidates covering various marketing roles.
However, marketing is a vast field just like the crypto world! I’ve come to the conclusion that many don’t fully understand the variety of roles in Marketing and how many different shades of work there is to be done. This is even more true when it involves the crypto world.

The commonplace for all marketers (together with not doing anything all day) is that we sit in front of the computer 8 to 10 hours per day. Well that’s not entirely wrong. Digital marketing has become an essential part of the daily life of any business.
It’s basically impossible for us today to live without websites and social media channels in our private life and it’s even more impossible for a business not to have a presence in the online world.

What is the first thing we do when we hear a name? We google it. And if nothing pops up in the search results? “Oh they must be some losers/scammers/nobodies” this is what the majority of people thinks today, and this is only in regards of normal businesses. Now let’s think about the reputation that the crypto industry has in the average audience and we suddenly see how much important these communication channels are.

As a crypto marketer, my day starts very early in the morning and I’m not gonna stay here and list all that I do from 6am when my work day starts to 10pm when my work day ends, that would be too tedious and it’s not really that interesting. But what I’m going to share with you, is how much marketing has allowed me to meet new people and new cultures.

First of all, yes, I spend a lot of time on my computer, and on my phone, and on my social media channels, but I’m not slacking all day. As a marketer, it’s my job not just to update social profiles and write blogs, but most of all, a huge part of what I do is keep connections. Keeping your audience engaged is very important because in the end, it’s who you are talking to. If you lose their attention, then who is going to listen to you?

The other nice thing about being a marketer and working in the digital world is that you are not confined by the borders of a nation. Digital is worldwide! I’ve met and became friends with people from across the globe, hours and hours away from where I’m staying. And this brings me to the second thing that I love: Travel.
Being a marketer allowed me to travel and discover new cultures, and being a crypto marketer allowed me to dive deeper in the blockchain industry and discover a new side of the digital world.
Just like when you meet new friends from across the globe, the blockchain allows us to have various nodes around the world and scatter our information in a secure way all around.

But being a marketer is not just putting your head into your computer screen, and our offline presence is as important as the online one. As a marketer you need to be constantly updated on the latest technology and on the latest connections. Just like you have to keep your online audience engaged, you have to keep your offline connections alive. Networking is the base of a good marketer and going to events is a huge part of my weekly life. This is even more true for the crypto world, where it’s fundamental to show your face.

We live in a world where it’s easy to hide behind a screen and it’s easy to assume that everyone is a bad guy, ready to scam you at the first chance they get. That’s why it has become essential for anyone to put their own face on the line and show everyone who we really are.

Being a marketer is fun and yes there are a lot of moments where you are “forced” to surf youtube to look for kittens… ahem I meant blockchain news~

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Europe Executive

I’ve just turned 32, and my name is Erika, with a ‘K’. I’ve always loved communication, both in its digital and traditional forms. Everyday relationships, work partnerships, and even simply contacting someone else, all of this is communication.

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I understood that mine is a name to remember

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Many things have happened in these months. Since we have been part of the Blockchain industry, our world has been… overturned? Changed? Yes, I can say that it is pleasantly changed. We weren’t thinking we could be part of BlockChats and become even a part of the staff. We didn’t think we could have so much in our hands… but it happened and with this much more happened as well.

After a few months, we found ourselves in the organization of the first Italian forum dedicated to Blockchain, the Blockchain Forum Italia. It seemed so strange, only a few months before we were wondering “Can we ever make it?” And suddenly we found ourselves answering questions from people who wanted to know more about the Blockchain (and requests for “recommendation” to enter) and no! We didn’t have to follow a school, we created the school, the three of us, Lina, Erika and me.

But let’s get back to the point. The Blockchain Forum Italia was held in Milan on November 7th 2018, with lots of presences, almost 1,000 tickets sold for what was the first Italian moment completely dedicated to Blockchain and Fintech. The founder Pietro Azzara announced from the stage of the Forum the creation of Italia4Blockchain, the first Italian trade association dedicated to the spreading of Blockchain technology on a large scale which will bring together companies and start-ups with the target of allowing companies to make a system. Wow.

And BlockChats was there.

What can we do? Obviously let’s get to meet the participants! So we also found that many of them were particularly attached to BlockChats! Yes, because BlockChats is known as the bridge and the link between Asia and Europe, the Blockchain bridge. And even more! There was also a workshop completely held by Blockchats in which we spoke explaining why the Blockchain is important and above all because we should all be interested in this topic.
Many beliefs have been undermined, including the one that “Blockchain = Cryptodurrency” And no, it’s not like that. The were many questions and the interest was high. Hey! a few months before we were wondering how to make it and at that time people were asking us for information and even advice.

Should we talk about the speakers on the main stage? They absolutely deserve a mention. Among the many guests we have seen Giuliano D’Ambrosio, founder of Julius Design, who has dealt with the ChatBots phenomenon and the evolution of instant messaging applications, highlighting how fundamental they are to create a community, especially to launch Blockchain-based projects. Techniques to develop a ChatBots Strategy will be shared with the target of involving and profiling the people interested in a specific topic.

Gianluca Dettori, president and founder of dpixel, said that Blockchain is essentially a new IT architecture that allows the new asset class of the economy to be managed in a different way: the data. Internet technology shows ever-increasing problems: security, vulnerability, opacity of processes, creation of new monopolies. The promise of the blockchain is to overturn the current approach by solving these problems and reconfiguring an Internet 2.0.

To mention some other important names, Marco Crotta from Blockchain Caffè, Lucia Quaglia from Binance Italia, Roberto Gorini NOKU Co-Founder, Francesco Piras from BrightNode, Sergio Passariello CEO of Malta Business, Federico Viganò from ICOFenix, the Deputy Mayor of the Metropolitan City of Milan Arianna Censi, Giuseppe Zingale, Director of AFOL Metropolitana and the lawyers of Gattai Minoli Agostinelli & Partners, main sponsor of the event, as well as the first Italian study to have set up a fintech taskforce with a great focus on blockchain. Joining the most diverse legal expertise, Emanuela Campari Bernacchi, Andrea Calvi, Licia Garotti, Valentina Lattanzi, professor Marco Ventoruzzo and Marco Galli were attending too.

The names are many, but I don’t think they are difficult to remember, also because they are all people who really want to give something more to this Blockchain world, they are people who really believe in it, just like us. They bring something new, they love what they do, they grow their projects with passion and dedication.

What is not usually said is that with the Blockchain and in particular with the Blockchain Forum Italia, many collaborations were born and also many friendships, at least for what concerns us. I like to underline it, I like to repeat it, I like to say that I met many people only with a smile and a handshake and “What are you doing?” “I’m Angie from BlockChats and …” I was also told “Angie is a beautiful name and it’s hard to forget “but maybe this is not important.

Or maybe yes.

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Europe Strategist

The more I go on, the more I realize I’ve always been right. I believe in my dreams and I’m proud of it. I work for my own satisfaction, to build something important and I am happy about it. Transforming passion into work is my mission.

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Humans of Crypto - Episode #1: Miguel Cuneta

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The cryptocurrency movement is a temperamental thing. Born and thriving online, it has the curiously contrasting properties of being immediately available yet always somewhat detached.

We want to understand what is happening, what it’s all about, and we can access a plethora of information, anytime — but that’s where the confusion begins. Because there are as many opinions as there are voices on the internet, and they scar and scatter our confidence in this young industry.

In good times, we are seized by waves of energy and enthusiasm, and knowingly, willingly even, float with tides of hype and FOMO. Because being part of a disruptive industry, we feel we are on the right track, among early adopters, HODLing, BUIDLing, reaching out for what might be a once-in-a-lifetime chance at shaping an unseen vision of the future.

In bad times, before we even know it, we find ourselves on our own. Netizens throw their hands up in horror, haters throw told-you-so-tweets our way, media throw out headlines announcing the death of Bitcoin.

But as we throttle our naive dreams of perfect disruption and tumble into self-pity, sometimes we might just get lucky enough to catch a glimpse of these individuals that are different; the ones that seem to have missed the latest “cryptocalypse” news. They tirelessly work through every crash, they don’t grow weary of explaining themselves and their work. They stay true to their beliefs, and they seem to just know more than we do, because nothing can faze them, and nothing ever discourages them.

We meet the supporters that stick with their beliefs through any backlash, the creators that are constructing the first pillars of cutting-edge infrastructures in a society that seems far from ready, the thinkers that draw scenarios which have never been thought before. As we follow them through their everyday lives, talk with them in their favourite spots, and look over their shoulder at work, we attempt to understand a little bit more about them and their pursuits.

What gives them confidence? What kind of future do they see? What can we take away from their perspectives?

Humans of Crypto is our sneak peek at the industry beyond the hype.

Miguel Cuneta, Co-Founder and CCO of Satoshi Citadel Industries – Manila, Philippines

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The Founder

My name is Lina, I am a blockchain and fintech speaker, chief manager at a Kuala Lumpur Venture Capital and management company, and PR manager for a blockchain-powered asset management platform.

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I know what you bought last Summer

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Starting the moment a guest at a BlockChats event in September walked up to me and wished me a Merry Christmas, I have been constantly baffled by the efforts made in Manila to celebrate the holiday season. Just visiting the shopping centres, I am regularly blown away by the extensive plays of illumination, live piano jingles, and fir forests blocking the hallways.

No matter if you’re into this kind of kitsch or not – Christmas lights, gingerbread houses, bright-red stockings, and holiday discounts do draw the people to the malls. Christmas season is a season of carefree indulgence, and in many countries a silver lining on a horizon of abandoned shopping malls.

According to a 2017 article by the Guardian, around half of the 1,200 malls in the U.S. are expected to go out of business by 2023; Deutsche Welle anticipated the closure of about 10,000 retail shops in the UK by the end of this year. The numbers, while unsettling, don’t come as much of a surprise. We all know what’s behind these developments: we’ve got more convenient options now.

Why spend hours moping through the endless corridors of a noisy retail jungle, fighting your way through overfilled clothes racks, and squeezing onto slow-motion escalators, when you could stay in the comfort of your home and munch on popcorn while you browse through Amazon? Key in your search, read some reviews, place your order, happy days.

Or not?

As we set up the agenda for our upcoming Christmas event this 14th of December, we quickly realised that e-commerce as such hasn’t been a very prominent topic this far. Conferences and community get-togethers discuss the wildest applications of blockchain technology, but the purchase of goods with what’s in your crypto wallet, possibly the most direct use case of cryptocurrency after straight-forward value transfers, hasn’t been paid much attention.

Why is that?

Imagine yourself cuddled up in bed with a glass of milk and a plate of cookies on your lap when your dad comes inside with a flyer from a furniture shop. He tells you that you could go right now and get a state-of-the-art waterbed with a built-in massage function and a cup holder – all you need to do is get out of bed, get dressed, get out into the traffic, drive there…

You’re actually quite comfortable right now, so why bother?

Decentralised marketplaces come into today’s e-commerce a bit like Bitcoin would come into a world before any financial crises.

“Never change a winning team.”

E-Commerce as we know it ...

… hasn’t actually been around for too long and is still in the midst of disrupting the traditional retail industry; it’s a constantly evolving space in itself. It’s not just browsing the web, filling your virtual shopping basket, and waiting for delivery anymore. It’s not even swiping through your phone and using your stored credit card details to buy a new PlayStation in less than ten minutes anymore. If you are the lucky (or unlucky, depending on your stance) owner of an Alexa device, you can place orders on Amazon without moving a single finger – simply by commanding Alexa with your voice. Today, we have a variety of online shopping options, all catered to making our consumer lives as efficient, effortless, and intuitive as possible.

We are partners in crime when it comes to the creation of our profiles in the databases of service providers. Every time we visit an e-commerce platform, we deepen our relationship and let them further into our personal space. And they give back to us – targeted advertisements that prompt us to make more purchases, helping them get to know us even more.

So what's the problem?

The Transparent Human

In Germany, we may affectionately call the likes of Amazon, eBay, and Co. “Datenkraken” – I looked up the English translation but found that there doesn’t seem to be one. Actually, the literal translation is simply “data octopus”; a term coined in recent discussions about data protection and privacy.

We like to take shortcuts by nature, and we go with convenience when we can. The leaders in e-commerce provide us with the highest level of convenience in our shopping experience, taking it so far that we may not even have to search, may not even have to think anymore – Amazon is there for us and suggests what to buy for our mother for Christmas.

The ultimate trade-off? We pay the price – not just the product price, but the privacy price. Even then, no news here; this is a long-known fact to all of us.


We have a lot of things to worry about. So we don’t really worry about “data” used by “third parties” to send us “targeted ads”. Something we can’t touch, and something we don’t feel. It doesn’t affect us.

So we use the same password across the board – until the day that info is stolen, and with it our credit card details on the pages that didn’t do enough to encrypt our payment data.

We connect our Twitter to our Amazon account and log into our food delivery app with our Facebook profile, we cross-post our dinner photos and spread news we find interesting, and who knows, maybe the last article we shared was intentionally placed on our feed in an act of political manipulation. We’re lucky if a whistle-blower shows up and we find out.

Dystopian sci-fi movies draw the disturbing future of a world subdued by large corporations, but it’s just movies, right?

Do we lack the urgency to address the issue? Or do we simply not believe in a future of transparent humans?

Is that the only problem?

The Gatekeeper Fees

If you’re interested in buying my headphones and I agree to selling them to you, there’s no problem as long as we’re in the same location. We agree on the price, meet at a nearby café, I bring the headphones, you bring the money, you check the quality, I count the banknotes, we’re good to go.

As soon as we’re in different locations, however, it’s not that easy anymore. I need to send you my headphones, and you need to send me the money. What if you receive a damaged product, a different product, or no product at all? I could always say I sent the headphones as you requested them. Or what if I ship them, but you never transfer the money?

We have no way of verifying that everything goes according to our agreement – we have no way of trusting each other. So online marketplaces act as the mediator making sure that our trade goes smoothly. They’re not here for charity, so they take a fee. Ultimately, they can take whatever fee they like – and not seldom, they do exactly that. Because what do you do if not use their services? Change platforms? The outcome will be similar.

Opt out? Not really, unless you want to limit yourself to in-person purchases from now on.

While we as consumers might not really care that much for the fees (partly because we know we have no alternative), and even large retailers can absorb those extra costs, the ones that suffer are small vendors; the sellers of low volumes that have no access to cost-efficient, large-scale infrastructures. They effectively earn a significantly lower income from their sales.

Opt out? Not really, unless you want to limit yourself to selling your products to your neighbours from now on.

So where does cryptocurrency come in? What is a decentralised marketplace, and what is its proposal to fix the faults in existing e-commerce systems?

I am really happy with our panel for the upcoming event. We’ve got representatives from backgrounds in finance, technology, but also traditional e-commerce, and we will try to leverage their combined expertise to discuss not only the technical aspects, but also the social and ethical sides to the proposal of decentralised shopping.

How do decentralised marketplaces tackle the existing issues in today’s e-commerce, and where are their compromises in doing so?

What does trustless shopping mean?

What about the possibility of another Silk Road experience?

Join Manila’s Blockchain Christmas Fair this 14th of December at BlockchainSPACE in Makati to discuss with our panellists about the future of e-commerce and decentralised shopping and try out the real-life application of a decentralised marketplace, in between holiday jingles and loads of good food on our free onsite Christmas market.

To meet our panellists and read up on the event, click here, and to join the community on Telegram, click here.




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The Founder

My name is Lina. Originally form the land of bread and beer and long confusing words, today I am a homeless tech evangelist, or digital nomad, whichever term you prefer.

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