A day in the Life of a Crypto Marketer

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I know what you are thinking “You work in digital marketing? Ok so you just chill all day long!”. Wrong. This would be like saying “Oh you work in crypto, so you are scammer!”, no I’m not, thank you very much.

Marketing is a very popular career choice and there are many agencies around looking for candidates covering various marketing roles.
However, marketing is a vast field just like the crypto world! I’ve come to the conclusion that many don’t fully understand the variety of roles in Marketing and how many different shades of work there is to be done. This is even more true when it involves the crypto world.

The commonplace for all marketers (together with not doing anything all day) is that we sit in front of the computer 8 to 10 hours per day. Well that’s not entirely wrong. Digital marketing has become an essential part of the daily life of any business.
It’s basically impossible for us today to live without websites and social media channels in our private life and it’s even more impossible for a business not to have a presence in the online world.

What is the first thing we do when we hear a name? We google it. And if nothing pops up in the search results? “Oh they must be some losers/scammers/nobodies” this is what the majority of people thinks today, and this is only in regards of normal businesses. Now let’s think about the reputation that the crypto industry has in the average audience and we suddenly see how much important these communication channels are.

As a crypto marketer, my day starts very early in the morning and I’m not gonna stay here and list all that I do from 6am when my work day starts to 10pm when my work day ends, that would be too tedious and it’s not really that interesting. But what I’m going to share with you, is how much marketing has allowed me to meet new people and new cultures.

First of all, yes, I spend a lot of time on my computer, and on my phone, and on my social media channels, but I’m not slacking all day. As a marketer, it’s my job not just to update social profiles and write blogs, but most of all, a huge part of what I do is keep connections. Keeping your audience engaged is very important because in the end, it’s who you are talking to. If you lose their attention, then who is going to listen to you?

The other nice thing about being a marketer and working in the digital world is that you are not confined by the borders of a nation. Digital is worldwide! I’ve met and became friends with people from across the globe, hours and hours away from where I’m staying. And this brings me to the second thing that I love: Travel.
Being a marketer allowed me to travel and discover new cultures, and being a crypto marketer allowed me to dive deeper in the blockchain industry and discover a new side of the digital world.
Just like when you meet new friends from across the globe, the blockchain allows us to have various nodes around the world and scatter our information in a secure way all around.

But being a marketer is not just putting your head into your computer screen, and our offline presence is as important as the online one. As a marketer you need to be constantly updated on the latest technology and on the latest connections. Just like you have to keep your online audience engaged, you have to keep your offline connections alive. Networking is the base of a good marketer and going to events is a huge part of my weekly life. This is even more true for the crypto world, where it’s fundamental to show your face.

We live in a world where it’s easy to hide behind a screen and it’s easy to assume that everyone is a bad guy, ready to scam you at the first chance they get. That’s why it has become essential for anyone to put their own face on the line and show everyone who we really are.

Being a marketer is fun and yes there are a lot of moments where you are “forced” to surf youtube to look for kittens… ahem I meant blockchain news~

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Europe Executive
Erika

I’ve just turned 32, and my name is Erika, with a ‘K’. I’ve always loved communication, both in its digital and traditional forms. Everyday relationships, work partnerships, and even simply contacting someone else, all of this is communication.

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The Scrooges of the future

The other night I was having dinner with my family, just the usual, and if you know how Italian minds work, you should understand that dinner with the family is actually a very important moment (not to sound too much like Don Corleone, but it’s true). In my case, we often tend to engage in very serious conversation after dinner and topics can range from ethics, to politics, and to the economy as well.

I have never actually been all that interested in the economy until I launched my own startup. It was only then that I started educating myself and discovered a whole new world to it: cryptocurrencies. You’d think that it’s about time that I did, and yes, I say that to myself too.
So, as I was saying, at that very much Italian dinner, I was trying to explain to my mother how cryptocurrencies work.

If we think about money and the economy, we always think about it as something physical, tangible, something we can actually hold in our hands. It’s funny how we have this image of Uncle Scrooge diving into a pool of gold coins, and this, for us, is the apotheosis of money. When 80% of the population (maybe even more) think about money, like I said before, they think of something material, and often cryptocurrencies are still being written off as something malignant, something we should all stay away from. All because it’s not tangible.

So here I was, having my Italian dinner with my Italian family, asking them a simple question: can you actually touch the money you have in your bank account?
Obviously, the answer was no. Most of the time, they are mere numbers on a piece of paper or on your screen. So my next question to them was, “how is that any different from owning Bitcoin or other similar cryptocurrencies?”. I believe that this disconnect is one of the main causes of distrust towards cryptocurrency.

If we really do stop and think a little more deeply about it, the answer to my last question is “there is no difference”. We can’t actually touch the money we have in our bank accounts because there is no physical money. We imagine these big vaults, filled with gold coins just like Uncle Scrooge’, and while that may have been true just a decade ago, in the 21st century, all those gold ingots have turned into numbers.

So how are these numbers that define the values of the US dollar and Euro any different from the ones that define Bitcoin, Ethereum, and so many other cryptocurrencies? Wouldn’t you say that they’re pretty much the same?
If we had a time machine and we were able to travel back to the 18th century or even further, and if we were to bring a person to the future and make him or her see how our banks are working now, they would be extremely shocked by the fact that there is nothing tangible.

Since the beginning of time, humanity has always lived on economy and some sort of money. First there was bartering, the most tangible currency. We knew that a cow was worth 3 sheeps and 2 chickens, so this is how transactions were made long time ago. Then our necessities evolved, so in 600BC the first currency was actually invented by King Alyattes in what today we call Turkey. This created a roar that is still aching today. Coins became cash, cash became credit cards and in 1946, when the first credit card was invented, it was the first moment when the actual money started not being tangible anymore. With just a swipe, we were able to pay sums that we weren’t actually physically owning anywhere.

We are no longer just reasoning on silver and gold, we no longer have ingots in our banks and this might sound like the weirdest thing for someone from 1740. And I can bet, that if we take the same time machine and we jump 100 years in the future, we would maybe be surprised to see that every transaction needs to be done not in USD, not in Euro but in cryptocurrency. Truth be told, we already are in the midst of entering that future.

The future is scary. It’s not easy to just jump into the unknown, not without fear. Once upon a time there was Star Trek and they had phones in their hands, something that was completely unthinkable for us in the 80s… and then Steve Jobs invented the iPhone. The rest, as we say, is history.

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Europe Executive
Erika

I’ve just turned 32, and my name is Erika, with a ‘K’. I’ve always loved communication, both in its digital and traditional forms. Everyday relationships, work partnerships, and even simply contacting someone else, all of this is communication.

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Enter Blockchain episode 2 – Manila edition

After spending some times in Kuala Lumpur, I went back to Manila with my amazing travel buddy, Lina, to hold the Enter Blockchain event in this city.
The days in Manila were pretty hectic, however, thanks to our friend Miguel Cuneta, we were able to take a look around town. From a European point of view, it was almost shocking to see such a different way of living in one city; it was surprising to see how the city changes with just a few meters distance.

What was even more surprising, was once again our Manila community. We can’t believe how involved our audience is there and it was refreshing to see so many people interested in blockchain technology, how the future is evolving and how this industry can help the development of this country.

Enter Blockchain is a concept that we created to let the professionals share their experience with our audience. I come from a background of digital communication and fashion (yes, I’m so Italian, I know) and as a rookie of the space myself, it was amazing to hear these wonderful stories and learn about blockchain from the very own people who made it in this space.

The Blockchain space is so wide and so international that it’s amazing to see how different each and every experience can be and it was very interesting to see how blockchain uses can variate from company to company and country to country.

In a country like the Philippines, blockchain is very much accepted and it’s starting to be adopted in various fields. This industry could actually be used to solve a lot of problems and just like Ivan Kan said during the panel, this is what people want to see:

“People are really trying to solve their every day issues. In San Francisco or LA, everyone is trying to become the next Uber or the next Google, but here it’s really refreshing to see how blockchain companies are trying to find a solution and solve issues that are real and impacting the daily life”

However, being blockchain such a new industry and unfortunately sometimes connected to negativity and scammers, there are many people that are still sceptical about its use. Nonetheless, not all blockchain is bitcoin and not all the projects are here to cheat and fraud, and this is what Alenna Dawn pointed out during the panel:

“People are getting more and more involved even if they are still afraid of all these bad feelings surrounding the blockchain space. However, once they get involved they can see with their own eyes and through their own experience that this could be something bad, but it could also be something good and really great”

What’s also beautiful about the blockchain space is that everyone is so collaborative and opened to suggestions and to different point of views. Everyone is ready to listen and to improve their own knowledge through meetups and other events. Like Rafael Padilla said:

“Many successful startups have born from a simple meetup. The Filipino people are very active and interested in this space so it’s easy to go to meetups and find friends but also someone that could be your next business partner in the future”

However, lately the general public seems to have connected Blockchain with Bitcoin or cryptocurrency in general, which is not exactly right. Like Mark Vernon said:

“We see a lot of people connecting blockchain to cryptocurrency and strictly to financing, but right now what we need is to connect the blockchain space outside the money, so too see more project that will make the general public change their mind about it”

We as BlockChats are also actively looking for new projects with a new take on the blockchain space. This industry has infinite potential and we still have to reach the core of it. The Filipino community has once again surprised us with its amazing love and passion for this topic and we really can’t wait to be back again. We know you didn’t want this event to end (even after 3 hours of talk, and on a Sunday!) so stay tuned because we are going to fill your days and your minds with even more blockchain related fun, promised!

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Europe Executive
Erika

I’ve just turned 32, and my name is Erika, with a ‘K’. I’ve always loved communication, both in its digital and traditional forms. Everyday relationships, work partnerships, and even simply contacting someone else, all of this is communication.

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Enter Blockchain episode 1 - Kuala Lumpur edition

Sometimes, when Europeans think about Malaysia, they immediately go “Jungle” or “Sandokan”, but that’s not actually right.
I was in Kuala Lumpur as a tourist a couple of years ago, and before that I was only able to look at this city through the eyes of Instagram. When you live any city as a tourist, the feeling you get is different and you usually spend your time in a sort of dream-like state. But this time, I was able to experience Kuala Lumpur more like an actual person living and working there, and I have to say I was surprised by how beautiful this city is. A mix between all the Asian rigor and the European free-feeling (or chaos if you prefer it), with amazing and super forward looking architecture but still with that small town feeling that makes you feel at home and like everything is utterly familiar.

But what surprised me even more was our amazing community in Kuala Lumpur, which I was able to meet for the first time during our Enter Blockchain event on September 25th.

It was the first time also for this series of events! We chose this amazing city and this amazing community to introduce this new event series focused on delivering educational content to everyone. It doesn’t matter if you are a Blockchain developer, a geek or just a crypto fan, what we want to convey with these event is the passion that there is behind this world, to empower people and to let you all be informed about this industry.

The wonderful panel was composed by founders, developers, and entrepreneurs from around the world, sharing their experience in the Blockchain industry.

As a rookie of the blockchain industry, I am still learning the basic ropes of it but during this event we were able to hear a lot of interesting points on how this world works.

One of the first misconception is that, like any “traditional” project, we think that blockchain is something that is actually restricted to certain countries. But it’s actually not like this; Blockchain is global, Blockchain is international. There are endless possibilities and there are no confines to blockchain so the experience we can have in Malaysia or the Philippines might be different from ours but it’s something that will enrich us and that will help us develop a different point of view.

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One of our panelist, Alenna Dawn, shared her view during this session.

“Blockchain is not just coding. Blockchain is adaptable to yourself, blockchain can be personalised to each and everyone of us and it’s all about how you want to enter this world and how you want to learn about it”

What I’ve learned in my brief time in this space, is that this is all true. You don’t need to be a coder to talk and work with blockchain. You don’t need to have a computer engineering degree to be in the blockchain world. You can tailor your experience according to your needs and your skills, you can learn about blockchain even if you don’t understand anything about computer or financing, it’s really all about how you want to learn it. You can reach out to communities, to network and to meet experts and learn about blockchain from the actual people that create it and have been working with it since the beginning.

Not only you don’t need to have a computer engineering degree to be part of blockchain, but this industry can also be applied to various fields, just like Kyri Andreou said:

“Blockchain can help people that don’t have a state, that don’t have an identity or financial services. These are all things we take for granted but for certain people, like the Rohingya, having all of this is something special. There are some problems with the current financial system and blockchain technology can help with building a new architecture for it, re-inventing it to get a more fair distribution and a more accountable one to help disadvantaged people”

Another very important point raising from the audience and the panel was about startups and how they should move in this space.

First of all: get your team in place. Just like Kirsten Roy-Reid said:

“Whenever you have a project, whether it is an ICO or something else, you need to surround yourself with people that are good in different aspects. Surround yourself with a team that will work with you and that will help you bring your vision to shape. Blockchain is not just coders and developers, blockchain is also business people, communities, marketing and much more”

More advices on this subject came also from Max Lautenschläger:

“Having a just a good idea is not longer enough in blockchain today. You need to build your project, give it a solid ground to stand on. Put everything you have in it, all your passion and your hard work and create a team that helps you validate your vision.”

We have seen so many project be born and die after a few in the last year and this is not just a matter of the current situation of the blockchain market. Just like in the “real world” startups have their struggles but here’s what Dr Marcus Voo has to say:

“As a startup you need to have a more practical approach, people do need to think about the bureaucratic aspect but they need to have a more easy and practical approach when working in blockchain industry”

I’m still new but what I am learning from these events and from the people in the industry is that Blockchain’s potential is endless, you just need to find the right fit for yourself, the right topic and the right team to work with.

This is how you Enter Blockchain.

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[vc_headings style="theme3" borderclr="#930014" align="left" title="About The Author" titleclr="#272727"][/vc_headings]

Europe Executive
Erika

I’ve just turned 32, and my name is Erika, with a ‘K’. I’ve always loved communication, both in its digital and traditional forms. Everyday relationships, work partnerships, and even simply contacting someone else, all of this is communication.

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